One of the largest obstacles in concussion prevention and treatment is the culture surrounding many contact sports and the mindset of the athletes participating in these sports. Any injury that requires an athlete to miss time is a detriment to the athlete's personal or team goals. They can miss training time, or even worse, playing time in a game. Many people will often leave injuries undiagnosed and self-treat them. This mindset will even spill over to head injuries. Often to and athlete the risk of shaking it off seems minimal. Athletes are often concerned about missing time or harming their teams performance. The issue is that athletes treat head trauma with this mindset. If a concussion is not properly healed and another concussion is suffered then an athlete can experience immediate and permanent brain damage or even death. We've come along way in concussion education but far too often concussions are thought of as minor injuries. This mindset will lead athletes to continuously leave concussions unreported. Keith Olbermann discusses media portrayal of concussions below.